Sign of the Times…

There is a trend that has become pervasive in our society… as people everywhere demand products at cheaper and cheaper prices, manufacturers have begun giving them what they ask for. What suffers? Quality, of course. We’ve seen this trend in cars and appliances for years, and in electronic equipment as well, of course. But now we’re starting to see it more and more in the cable industry. Unscrupulous manufacturers start cutting corners, figuring a cable that performs 90% of the time is good enough. “Let’s use a little less shield, a bit of interference never hurt anyone!” “Let’s use a bit less copper in that network cable. So what if the file transfers slower!”

Manufacturers who cut corners, who shave a bit off the materials used, can often produce a cable that “works”, but doesn’t perform as well as it should; they rely on the probability that customers won’t notice. The defense I usually hear is, “we’re just giving the customer what they’re asking for!”… which, while technically true, is probably not what the customer wants.

It’s disheartening to witness, and CableWholesale will have no part of it. Personally, I sleep better at night knowing that we can produce a good product at a great price, and give it a lifetime warranty. Yes, I would fly in a plane that had been wired with my products. Would that all companies took such pride in their products.


2 Comments so far:
  •   August 12, 2009 - MIke Says:

    Excellent points, often times what the customer is asking for isn’t always what the customer wants so it’s important to read between the lines. With good communication a win/win situation can usually be achieved for everyone AND quality doesn’t have to suffer.

  •   October 1, 2009 - Brett Says:

    Excellent point. I would like to know which CEO’s would freak out knowing that they were flying on a plane wired with their cables. Pride and confidence in both design and workmanship is rather reassuring!

2 Responses to “Sign of the Times…”

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